I went to the London Freeze to watch the best skiers compete and while I was there I bumped into Ben from Adidas for the first time! We had a chat and got to know each other before inviting him and his wife Emma to have a drink with us.
Then we went over the brand and what I would and wouldn’t like and what I could do to promote Adidas!
Our conversation was cut short by the start of the Relentless Freeze, so we said our goodbyes and got on with the day :)